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We are currently marketing the exclusive United States broadcast rights to the 2010 Commonwealth Games in Delhi; the first time that this quadrennial multi-sport event has ever been held in India.

Commonwealth Games Delhi 2010

India will host one of the biggest international sports events in its history- The 19th Commonwealth Games in New Delhi from Oct 3-14, 2010. A total of 71 countries will participate in 17 different events.

The Games will be the country’s biggest sports extravaganza after the Asian Games. It is an opportunity for India to showcase its culture and history before the world and is a matter of pride for India.

We are pleased to inform you that our client Video ound Inc. of New Jersey has secured the exclusive rights to televise the following programming on free to air, satellite and cable television and through new media (including through the internet, mobile telephony and DVBH) in the United States of this biggest sporting event India has ever hosted.

  • 23 one hour Daily Highlights programs with English language commentary and graphics (one program on the day of the Opening Ceremony and two on each of the subsequent 11 days including the Closing Ceremony) (“Daily Highlights”);
  • 12 half-hour ‘Road to Delhi’ programs edited with graphics and English language commentary; and
  • Approximately 15 vignette durations varying 30 seconds to 5 minutes.

Daily Highlights programs will be up linked by a satellite providing coverage of continental United States and the Caribbean in encoded format.

In 1982 at the Asian Games, Doordarshan the national broadcaster introduced Color Television and the rest is history! During the 2010 Games, India is prepared to take another giant leap- transmission in High Definition (HD)! The Games will showcase India’s economic progress, work ethic, infrastructure preparedness and sustainability, and attract even more business into the country. Along with projecting its economic and infrastructure development, it is also an opportunity to prove India’s sporting capabilities. The Games are a good chance to set an example and motivate a new generation of sportsmen.

The grandeur and excitement of the Games will be used to encourage kids and parents to take up gymnastics, badminton, athletics, table tennis, hockey, aquatics and various other games seriously. A diverse and accomplished sports community will boost India’s image as a global player.

The Commonwealth Games will cost more than $2.5bn, making it the most expensive Games ever. In comparison, the Melbourne Games in 2006 cost $1.1bn.

In the next few weeks we will launch a campaign to create awareness in the United Sates and have planned a series of events starting with formal Press launch. The campaign will include upcoming events in New York City, New Jersey as well as throughout the country along with Print & Television Media and online efforts.

This is a great opportunity for media houses and corporations to build alliance with India as country and South Asian Community in the United States in an event of national pride.

We invite you as a partner for the Highlights Package in the United States.

For more information, please contact:  Hitesh@NuCreations.com